Proposed FAQ Video Treatment
Each of the FAQ's will take place in the natural environment of a coffeehouse with shelves full of books, menu boards, mismatched tables and chairs, and customers. The environment is cozy and warmly lit. Each FAQ will be integrated into narrative driven stories but we never see faces of individuals--only hands and arms. Audio “conversations” would be recorded and edited in advance. We will also cut away to areas around the conversations to help display important facts and bullet point information.
- Live action video
- Graphics that interact with the live action environment
- 3D and 2D graphics creatively rotoscoped into environment
- Smartphone/iPad screen graphic intigrations
We present content-driven stories visually but in a more personal, lifestyle-centered context.
Examples of Graphic Treatment:
Live Action Location Examples
The cafe location is a place where people go to talk to others and prepare for life decisions. Each FAQ will take place with people in a cafe location. We will hire 10 extras that will act as "hand" models and background patrons.
Cafe surfaces for Graphics
Having a cafe will give us dozens of areas that we will shoot to adhere graphics. Menu boards, wall art/posters, coffee related equipment, cups,
Objects around the cafe
We will shoot dozens of areas around the cafe. These areas/surfaces will house animated motion graphics. Menu boards, books, coffee equipment, signs/posters etc.
Creatively capture conversations
We will reveal just enough of the actors delivering the dialog. This will give the view the ability to relate and not be distracted by faces.
This treatment allows us to creatively communicate the important information but do it in a conversational/casual way.
- Two male friends—one has just purchased a policy; the other is surprised that he’s buying life insurance “so young”—age 28.
- Two female friends talk through the “6 Myths” content
- Single mom on the phone with her father convincing him how thoroughly she prepared for her online insurance purchase—we hear only her side of conversation
- Spouses talking through their need for life insurance for both of them
- Phone conversation with between a coffeehouse customer and an AIG Direct phone representative about how much insurance to buy
- Individual talking himself/herself through online application (VO is what applicant is thinking)
- An informed friend gives his/her companion an understanding of insurance basics.
- Coffeehouse owner discusses with a customer why, as a small business owner, life insurance is important